Oh, Etsy, you Pimp Daddy of the crafting ho’s. You TJ Maxx among Sak’s, Neiman’s and Nordstrom. A serious artist admitting she has an Etsy shop is like Coldplay admitting they play weddings. Like a drug addict getting high on Nyquil and bath salts. Whenever Arty Party and I speak of opening our own business, or she speaks of working primarily with polymer clay, the response is always the same: “Do you sell on Etsy?” It’s like when I speak of being a writer: “Anything I may have read?” Only if you take a dump in my bathroom after raiding my office bookshelves, honey. Or this conversation: I script everything I say, make up half of it. Everything that comes out of my mouth is pre-written. But that’s another animal entirely; now we’re speaking of Etsy, that place that always elicits a chuckle from me when someone hands me their business card and it says thebeadery-at-etsy-dot-com. Well, friends, I am the Braden Holtby of the online boutique, stepping from NHL’s Washington Capitals to once again play with AHL’s Hershey Bears because yes, I am on Etsy. And let me tell you why in Vinny 4 easy steps:
1. It’s Great Advertising
Etsy reaches millions of people, generating much more traffic than my own website. There’s a certain amount in the budget allocated for marketing, why not sell while I’m trumpeting that I’m out here, come get my fabulous stuff? Did I say fabulous? Oh yeah. FAB. The products I feature on Etsy are sale items; consider it my Nordstrom Rack, my Ann Taylor Loft.
2. There are some good products on Etsy
I’ve perused other shops; there are some talented folk out there. Rare finds. Antiques, supplies. And it’s always good to support other artists.
How else to meet people who do what I do while sitting on my couch? Getting ideas, feedback, sharing tips and knowledge.
You should say yes as much as possible in life. It generates positive energy. Now when someone asks me if I’m on Etsy, I don’t have to roll my eyes as if it’s so beneath me. It’s not. Now I can smile and say, “Yes. Yes I am. Check out my store, lisaontheleft-at-etsy-dot-com.”